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We're open and here to help!  ATS can provide fast turn around to support your COVID-19 response efforts.

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law enforcement

Home / law enforcement
Blog, law enforcement, traffic safety

Combat Drunk Driving and Keep the Season Jolly

ATS’ portable, cloud-enabled signage supports seasonal safe driving campaigns.

The Facts:

Alcohol-related driving kills over 10,000 people on US roads each year — and the likelihood of tragedy increases over the holiday season. Every year at around this time, the national Drive Sober campaign as well as similar initiatives all the way down to the local level remind us not to let over-indulgence become ‘over and out’. 

The Challenge:

Law enforcement and road/community safety organizations are constantly in search of ways to provide successful deterrents and reminders across large geographic areas at realistic cost. It’s easier in densely populated and congested urban areas, where high levels of traffic management and connectivity are in place. It’s more problematic on suburban, inter-urban and rural roads, where levels of embedded technology tend to be lower — and instances of drunk-driving are often higher. 

The Solution: Connected Message Signs

ATS knows portable, cloud-enabled systems are a highly efficient counter to seasonal drunk driving. 

Our InstAlert variable message sign is rugged, durable and capable of using a variety of independent power supplies. Operational in under a minute –it folds for transport in a vehicle’s trunk, or can be mounted on a trailer, pole or portable post. It really is that simple. Plus, it’s connected. 

Here’s how it works. ATS TraffiCloud® is a web-based, Remote Management Service that provides real-time condition monitoring and system control to take place wirelessly from a centralized location. In other words, no more having to visit each site to make sure everything’s working properly or to change displayed messages. High levels of portability combined with wireless connectivity means that signs can easily be moved from place to place, and messages changed from any Internet-connected device, from any location–to match local or seasonal needs. 

The Result:

Safety campaigns that are resource- and cost-efficient, and highly effective. 

It’s about visibility. It’s about reminding drivers of their responsibilities to themselves, their families and their communities. And it helps if the messages are relevant and dynamic — there’s a proven relationship between messages being periodically refreshed rather than static, and gaining drivers’ attention and increasing safety. 

Better safety and saving lives is ATS’ prime mission, and the technological solutions we provide help public authorities to reduce fatalities and achieve Vision Zero-type goals. There’s no reason why the season shouldn’t continue to be jolly, and there’s no reason why — given the capabilities that we offer — why safety should be beyond the financial reach of even the smallest and remotest of communities.”

Be safe on the roads, and if you pass a message sign displaying a seasonal reminder — be sure to acknowledge the police department or town council that put it there for your safety! Everyone here at ATS would like to extend our best wishes for a joyous and healthy holiday season and New Year. 

Blog, law enforcement, law enforcement

ATS Hosts First Customer Appreciation Day for Local Law Enforcement

by Christine Parisi
Business Development Manager
All Traffic Solutions

“Sell the problem you solve, not the product”— this quote recently inspired me. Sure, it’s what everyone in Sales aims to do— but I say there is no better deal closed than when you help your customers solve a problem.”

For those of us who live in the DC Metro area, I think it is more than safe to say that traffic is a definite problem. Honestly, that is putting it very nicely. Unfortunately, we can’t just snap our fingers and make it go away, but we can make it better, safer, and easier to manage. In doing so, we help those employed in the traffic and safety sector including municipalities, DoT’s, corporate campuses, and more. In this particular case of the Local Event, the “more” represented our customers who put their lives on the line every day, while also (somehow) finding time to deal with this issue we call traffic. More specifically DMV law enforcement.

Did you know, that an officer is required by law to respond to every traffic complaint their department receives? Now, I’m not saying that so you pick up the phone and dial in to complain about Mrs. Johnson’s son who drives like Jason Statham in Fast and Furious down your street on a daily basis, I’m making a point of just how time-consuming it is for law enforcement to investigate and respond to each and every one. And no offense, but Mrs. Johnson’s son probably isn’t driving that fast.

At All Traffic Solutions, it’s our job to make traffic enforcement easier, more efficient, and less of a drain on resources and budget. We manufacture those signs you see on the road displaying your speed (the white ones with a green ATS sticker on the back). Disclaimer: we are not issuing speeding tickets! We help law enforcement, municipalities and many others to manage their radar signs, message boards and other devices and collect accurate data for reporting remotely using our patented TraffiCloud cloud-based software.

Why We Decided to Host an Open House

The idea came from the fact that since we live in the DMV and work for a traffic technology company, it only made sense to invite them to the office for face-to-face conversations in a relaxed environment — with fun activities, training and meaningful prizes. More importantly, we wanted to hear directly from the source— the literal eyes and ears of our products who are deployed on the streets— on ways that we as a company can continue to improve.

Officers shared ways ATS helps them keep community roads safe, such as using our SpeedAlert speed trailers with TraffiCloud to resolve neighborhood speeding complaints faster and more efficiently. They also had suggestions for us on product features as well as ideas for future events.

Giveaways included ATS logo t-shirts retrofitted with the three flags representing the DMV, a handcrafted thin blue line American flag from the Flags of Valor in Ashburn, VA and a new ATS Shield 12 radar speed display sign with one year of TraffiCloud. We gave demos, showcased some new technology, and even playing a little football with one of our signs— durability testing, anyone? (PS, the sign was 100% not harmed)

The atmosphere was casual and there were smiles all around. Which brings me back to my original point: There is no better deal, “closed won” than seeing your product help a customer solve a problem. It was an honor to spend the day with members of local law enforcement who are out there on the front lines using our products. It was even more of an honor to hear how our products make their jobs better, safer and easier.


We hope this event was the first of many to come because all of our customers are truly worth a day of appreciation!

To close, here is a fun, 2-minute video featuring the durability of our products.

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